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[worth reading] Bell Pottinger; the most surprising thing is that they fell for it | Econsultancy

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In what could either be the worst case of getting caught out sharing secrets with people you haven’t known long enough to trust, or of schoolboy-level boasting (which will probably be what it’s positioned as), Bell Pottinger is in some serious deep water. The front page...

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[K2K] Facebook’s Acquisition Of Gowalla Is Official

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via feedproxy.google.com So, anyone who is in this space will know Gowalla was recently acquired by Facebook and I can't help but think that this is SQUAURELY to its change of strategy from being a simple check-in tool to a story-telling one. About 2 months ago...

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[N2K] Intuit Begins Creating Facebook Storefronts

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via feedproxy.google.com As anybody who has explored and developed shop fronts in Facebook will know, one of the biggest headaches is about connectivity to a payment service. It *should* be a lot easier than it is, but with this move by Intuit, things should get...

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[KiP] Persuasive checkout best practice from ASOS | Econsultancy

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via econsultancy.com A great piece on what are quite simple steps that ASOS gave taken to make a huge impact on shopping basket abandonment.

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[KiP] Here's How People Look at Your Facebook Profile -- Literally

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via mashable.com So, the red spots show the hottest areas, but how interesting that some of the other most interesting spots are the sponsored ads at the bottom right hand of the screen. Could Facebook, through it's Sponsored Stories ads, now be offering ads up...

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[PoV] Facebook research finds social and personalised news receives most engagement | The Drum

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Facebook has released some early research from media partners who have integrated Open Graph, including Yahoo! News, The Washington Post and The Guardian. The research found that the news sites which focus on building social and personalised news experiences are the...

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Reboot Conference in Copenhagen | alex de carvalho

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Link: Boot­strap­ping. Dou­glas Bow­man, Jason Cala­ca­nis, Cory Doc­torow, Jason Fried, Robert Scoble, Doc Searls, Jimbo Wales, David Heine­meier Hans­son and David Wein­berger are just some of the more than 25 speak­ers that all ready is on the speak­ing list with...

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50% Of Ecommerce Site Visitors Are Logged In To Facebook | TechCrunch

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A Facebook spokesperson confirmed that ecommerce sites are increasingly adding social features. She shared with us a new statistic: 88% of Internet Retailer Top 200 retail sites are integrated with Facebook. Sociable Labs’ founder and CEO Nisan Gabbay explained that...

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[woth reading] Google Adds More Social SEO With +1'd News Articles

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Google News now highlights +1'd articles from people in your Google+ circles in its Spotlight section. Friends' faces and Google+ profiles are displayed next to the link, just like in Google's social search results. Earlier this month, Google News added the same feature...

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Paul Fabretti

Paul Fabretti

Cup half-full kinda digital guy. Lover of technology, purveyor of digital, social media, strategy, thinking (and talking).

http://about.me/paulfabretti

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