paulfabretti's posterous

[personal] cube grenade case study: gabba | gapingvoid

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via gapingvoid.com Something cropped up today which got me thinking about where I've come from way back when. Hugh kindly produced this Cube Grenade for us which we were so proud of back in the day - and remain so now.

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[PoV] Facebook To Mix Sponsored Stories Ads With Content In The Site-Wide Ticker | TechCrunch

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via techcrunch.com I'm a huge fan of sponsored stories. From the brands we have been working with, the impact of sponsored stories is indeed (as FB suggest) much greater than standard ads. What is much less proven is the efficacy/eyeballs/interactions of the "real...

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[PoV] Visa Re-invents The Advertising Model

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The implications are unusual in that in this scenario the media agency moves to the head of the line, and assumes the role traditionally reserved for the creative agency. via forbes.com Aside from making perfect, common sense this is a really interesting viewpoint...

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Who Is an Average Facebook User?

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via mashable.com

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[worth knowing] eBay to open its first UK shop - Yahoo! UK & Ireland Finance

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eBay, the online shop, is to open its first UK shop, in the latest sign that internet retailers are moving onto the high street. The eBay shop will only be a five-day experiment, but follows similar schemes run by Amazon, House of Fraser and even Marks & Spencer...

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[good to know] Facebook Ad Analytics Down To The Keyword Level

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via feedproxy.google.com the more you know, the better you can be!

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[KiP] Aspiration: Trusted (Negative) Customer Reviews on your Corporate Homepage

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It may surprise you, but a sign of a mature social business is to allow negative customer reviews right on the homepage. Hard pill to swallow? Absolutely. Many brand managers, CMOs and CEOs will resist tarnishing the brand, yet savvy social strategists know to enable...

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[KiP] For Brands On Facebook, Fan Quality Trumps Quantity

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What matters is the quality of the friendships, not the quantity of friends. At BBDO, our analytics practice “The Worth” has done numerous studies correlating product sales to Facebook activity and our quality-based definition of engagement. Working with Next Generation...

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[worth reading] BBC News - Computer gamers' brains 'differ'

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via bbc.co.uk I've always been a huge believer in the power of games to improve not only reasoning but also hand-eye coordination. One area i'd not considered was the dependency on the constant rewards (core to gaming theory) - which, surely, would end up becoming...

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Paul Fabretti

Paul Fabretti

Cup half-full kinda digital guy. Lover of technology, purveyor of digital, social media, strategy, thinking (and talking).

http://about.me/paulfabretti

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