paulfabretti's posterous

[NEWS, APPLE] How To Be a Genius: This Is Apple's Secret Employee Training Manual

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via gizmodo.com

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Merging social, traffic and sales data in one dashboard

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Really exciting this - and perhaps the ONE thing that marketers have been looking for.It might not be the single ROI figure that everybody thinks they need, but if you are looking to see if any spikes or troughs in your social interactions had an impact on your online...

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The Future of Streams:

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Interesting piece this because it addresses a big issue that we'll soon face as Twitter needs to monetise before it goes public. It NEEDS to have more control over what gets shown in the stream so it can deliver ads. It can only do this by restricting where that feed...

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[PINTEREST] New Data Shows Pinterest Users Look But Don't Buy - Forbes

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via forbes.com Fascinating/damning/interesting feedback on the conversion of pinterest traffic to customers. It has the 5th lowest conversion rate (beaten by Twitter) and lowest average order size.

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[TWITTER] London Eye to be controlled by tweeters for Olympic spectacular | The Drum

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via thedrum.co.uk Absolutely LOVE this idea - another example of turning the virtual into the real.

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[SOCIAL MEDIA] 12 Essential Social Media Cheat Sheets

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via mashable.com

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[SMMP] Oracle Buys Social Media Marketing Firm Involver

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via mashable.com In January 2012, i declared that if 2011 was the year of social media monitoring, then 2012 would be the year that social media monitoring platforms come of age. Oracle buying involver gives them a massive leg up into the world.

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[TWITTER] Soda Or Pop? A Twitter Map Of Soft Drinks [MAP] - AllTwitter

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via mediabistro.com Who says "coke", "pop" or "soda| in the US. Nice map - shame it couldn't be brand names, but hey-ho!

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[FACEBOOK, COMMERCE] How Often Do Facebook Fans Go To A Company’s Online Store?

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via allfacebook.com This is the holy grail right? Some interesting stats here from AllFacebook and Alchemy Social looking at what happens to your online store when Facebook fans interact with you. The results: - Visitors who interacted with the ads were 20 times...

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Posterous theme by Cory Watilo

Paul Fabretti

Paul Fabretti

Cup half-full kinda digital guy. Lover of technology, purveyor of digital, social media, strategy, thinking (and talking).

http://about.me/paulfabretti

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