[NEWS, APPLE] How To Be a Genius: This Is Apple's Secret Employee Training Manual
via gizmodo.com
via gizmodo.com
Really exciting this - and perhaps the ONE thing that marketers have been looking for.It might not be the single ROI figure that everybody thinks they need, but if you are looking to see if any spikes or troughs in your social interactions had an impact on your online...
Interesting piece this because it addresses a big issue that we'll soon face as Twitter needs to monetise before it goes public. It NEEDS to have more control over what gets shown in the stream so it can deliver ads. It can only do this by restricting where that feed...
via forbes.com Fascinating/damning/interesting feedback on the conversion of pinterest traffic to customers. It has the 5th lowest conversion rate (beaten by Twitter) and lowest average order size.
via thedrum.co.uk Absolutely LOVE this idea - another example of turning the virtual into the real.
via mashable.com
via mashable.com In January 2012, i declared that if 2011 was the year of social media monitoring, then 2012 would be the year that social media monitoring platforms come of age. Oracle buying involver gives them a massive leg up into the world.
via mediabistro.com Who says "coke", "pop" or "soda| in the US. Nice map - shame it couldn't be brand names, but hey-ho!
via allfacebook.com This is the holy grail right? Some interesting stats here from AllFacebook and Alchemy Social looking at what happens to your online store when Facebook fans interact with you. The results: - Visitors who interacted with the ads were 20 times...