paulfabretti's posterous

[SEO, SOCIAL MEDIA] Facebook and Twitter activity found to improve Google rankings - Brand Republic News

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Online: study finds social interaction could influence rankings The search company analysed 10,000 selected top-keywords, 300,000 websites and millions of links, shares and tweets in February and March 2012. The study aimed to find out the main factors that help web...

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[F-COMMERCE] Shop Direct social lead discusses his strategy and thoughts on F-commerce | The Drum

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via thedrum.co.uk Loving the learn and adapt approach - most people aren't learning from their interactions - and aren't adapting either! Stand out point for me is where you mention how socially-touched customers trade better than "normal" ones. To this end, f-commerce...

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[ROI, SOCIAL MEDIA] Marketers Are Getting Worse at Directing Their Budgets Wisely | News - Advertising Age

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One big reason is that advertisers haven't changed from their advertising-centric model yet, even though they've had a decade to prepare," Mr. Briggs said. via adage.com Really interesting piece here about Rex Briggs who has spent years analysing the marketing...

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[NEWS] HootSuite Announces Strategic HubSpot Partnership

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via thenextweb.com Hootsuite integrates with HubSpot - interesting merger closing the loop on social stuff and lead generation.

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[OPINION] That old issue of transparency again: bloggers vs PRs on sponsored content | Wadds' PR Blog

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I’m heading to BlogCamp in Birmingham on Saturday to talk about the uneasy relationship between PRs and bloggers. PRs have been quick to recognise the opportunity to work with bloggers to connect their clients with highly targeted and engaged audiences, but often with...

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[FACEBOOK] Facebook Statistics, Stats & Facts For 2011 | Digital Buzz Blog

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501inShare Facebook Statistics, Stats and Facts for 2011 are starting to roll out, and here is the first infographic to wrap them all up thanks to Online Schools. With over 500 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million...

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[INTERESTING] When the crowd funds a flop, what next?

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A photograph of the proposed Eyez, posted on the ZionEyez project page. Photo: Les Hays/Kickstarter.com Backers of high-tech video glasses have had enough of waiting for their crowdfunded returns. Crowdfunding...

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[NEWS] Apple Rejects App, Then Releases it Itself | The inneractive Blog

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via blog.inner-active.com So Apple rejects an app that aggregates all the iAd "ads", only to then launch its own version...of exactly the same thing...

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[INNOVATION] Pint glass QR code only visible when glass is full of Guinness unveiled

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via thedrum.co.uk Very cute idea - a QR code that only becomes visible once it's full of the black stuff!

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Paul Fabretti

Paul Fabretti

Cup half-full kinda digital guy. Lover of technology, purveyor of digital, social media, strategy, thinking (and talking).

http://about.me/paulfabretti

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