[GOOD TO KNOW] Top 10 social media stars - McDonald's (11) - FORTUNE
via money.cnn.com CNN Money looks at Top 10 brands doing great stuff in social media at the moment. The great thing is, it's not all big social networks.
via money.cnn.com CNN Money looks at Top 10 brands doing great stuff in social media at the moment. The great thing is, it's not all big social networks.
via forbes.com Interesting piece about how the failings of Web 1.0 companies (the aggregators) failed to recognise the opportunity that the creation of communities around these grouped interests could hold...and, moving on several years later, how the Web 2.0 companies...
Here’s a recipe for success: Take two of the hottest, fastest growing websites in the world and mash them together. That’s exactly what Pek Pongpaet, 35, and Brandon Leonardo, 28, did this week when they launched Pinstragram, which uses the famous waterfall layout of...
Nutella is employing the decades-old marketing mix model (MMM) - a nuanced sales attribution system for integrated campaigns - to measure the effectiveness of Facebook ads. For instance, the company, which sells chocolate hazelnut spread, combined Facebook ads with TV...
via techcrunch.com Interesting one this - Facebook's Ad platform is becoming increasingly sophisticated.
Advertisement Advertisers are spending a lot more money on Facebook, and naturally they want to know more about how their paid campaigns are performing. So Facebook is doing something about...
The ongoing SEO responsibility of attaining and retaining a productive organic search engine presence requires patience, tenacity, and a focus on every detail that might have an impact. Moderated by Thom Craver (@thomcraver), Web and Database Specialist, Saunders College...
via thesfegotist.com Interesting perspectives about creative approach from an advertising "old schooler".