paulfabretti's posterous

[GOOD TO KNOW] Top 10 social media stars - McDonald's (11) - FORTUNE

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via money.cnn.com CNN Money looks at Top 10 brands doing great stuff in social media at the moment. The great thing is, it's not all big social networks.

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[KiP] Here's Why Google and Facebook Might Completely Disappear in the Next 5 Years - Forbes

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via forbes.com Interesting piece about how the failings of Web 1.0 companies (the aggregators) failed to recognise the opportunity that the creation of communities around these grouped interests could hold...and, moving on several years later, how the Web 2.0 companies...

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[NEW SITE] It's Not a Joke Anymore, Someone Actually Built Pinstagram | Raw File

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Here’s a recipe for success: Take two of the hottest, fastest growing websites in the world and mash them together. That’s exactly what Pek Pongpaet, 35, and Brandon Leonardo, 28, did this week when they launched Pinstragram, which uses the famous waterfall layout of...

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[INSIGHT] Intelligence Is Overrated: What You Really Need To Succeed - Forbes

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via forbes.com Amen to that!

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[FACEBOOK, ADS] Nutella Says Facebook Ads Outperformed TV | ClickZ

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Nutella is employing the decades-old marketing mix model (MMM) - a nuanced sales attribution system for integrated campaigns - to measure the effectiveness of Facebook ads. For instance, the company, which sells chocolate hazelnut spread, combined Facebook ads with TV...

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[FACEBOOK] Facebook Ads Can Now Be Optimized To Drive Any On-Facebook Action, Such As In-App Purchases, Shares, Offer Claims | TechCrunch

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via techcrunch.com Interesting one this - Facebook's Ad platform is becoming increasingly sophisticated.

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Facebook Adds Detailed Ad Analytics, Attribution Window | Adweek

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Advertisement Advertisers are spending a lot more money on Facebook, and naturally they want to know more about how their paid campaigns are performing. So Facebook is doing something about...

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40+ SEO Tools of the Trade - Search Engine Watch (#SEW)

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The ongoing SEO responsibility of attaining and retaining a productive organic search engine presence requires patience, tenacity, and a focus on every detail that might have an impact. Moderated by Thom Craver (@thomcraver), Web and Database Specialist, Saunders College...

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A Short Lesson in Perspective - The San Francisco Egotist

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via thesfegotist.com Interesting perspectives about creative approach from an advertising "old schooler".

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Paul Fabretti

Paul Fabretti

Cup half-full kinda digital guy. Lover of technology, purveyor of digital, social media, strategy, thinking (and talking).

http://about.me/paulfabretti

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