paulfabretti's posterous

Experian Hitwise - 1 Facebook fan = 20 additional visits to your website

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via weblogs.hitwise.com When you think of the impact that Pinterest is having on e-commerce and the evidence suggesting that Facebook fans equate to an additional 20 site visits per month, you can see how close we are to attributing genuine commercial benefit to...

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And The Crunchie Goes To…Pinterest, Best New Startup Of 2011 | TechCrunch

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via techcrunch.com Fantastic news for Pinterest. It presents a really interesting challenge for both delicious AND google. Pinterest brings together the benefit of social bookmarking for images - so does google integrate the images into its search results or simply...

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[N2K] Announcing In-App Currency Offers

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Could be the fastest growing aspect of Facebook this year. http://developers.facebook.com/blog/post/626/ Sent to you via Google Reader Sent from my Kindle Fire

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[N2K] Facebook In 2012 From A Commerce Perspective

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Facebook is going to be THE big mover this year, and as has been suggested by several VC's in the US, may not go to an IPO. For a business doing the revenues it is at the valuation it currently has may seem like a big risk but the reality it's, it still has SIGNIFICANT...

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[worth reading] Ford’s Jim Farley on the importance of putting your brand in the hands of customers

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“My responsibility is to teach the organization something they’re not willing to learn. If I get fired because of it or if I don’t fit, I should not have been there any way. We live in a new paradigm…with a new opportunity.” – Jim Farleyhttp://feedproxy.google.com/~r...

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[N2K] Forget destinations. Your brand is everywhere and nowhere.

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via feedproxy.google.com This is really, really important if content is at the heart of your website. By content, I don't just mean social "chit-chat" kind of stuff, I mean product too. Frictionless sharing and the increasing integration of Open Graph insights into...

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[KiP] London to Get Europe’s Largest Free WiFi Zone

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via thenextweb.com I don't think we can underestimate the importance of this announcement. Far from being a tourism gimmick, this should be the template to put the rest of the country in the same situation.

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[innovation] Facebook Timeline Sends Anti-Drugs Message - The Next Web

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via thenextweb.com Love this - simple and effective. I suspect that this has more effect as a stand-alone image than it does as an ongoing campaign but lets wait and see.

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[innovation] Nuts magazine publishes 'The Interactive Issue' | The Drum

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via thedrum.co.uk nice application of AR - not sure how much it progresses the technology, but I suppose if people don't innovate, we'll never know.

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Paul Fabretti

Paul Fabretti

Cup half-full kinda digital guy. Lover of technology, purveyor of digital, social media, strategy, thinking (and talking).

http://about.me/paulfabretti

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