[F-COMMERCE] Shop Direct social lead discusses his strategy and thoughts on F-commerce | The Drum
via thedrum.co.uk
Loving the learn and adapt approach - most people aren't learning from their interactions - and aren't adapting either!
Stand out point for me is where you mention how socially-touched customers trade better than "normal" ones. To this end, f-commerce may simply mean facebook's influence on the sale rather than a direct sale from the channel.