[FACEBOOK] GM to Stop Advertising on Facebook
via online.wsj.com
Sure, this will always grab the headlines, but $10m is a toe in the water. I cannot believe that they were ever expecting to generate direct sales from ads, but they MUST have played a role in generating traffic to their Page(s).
Do Ford now consider that they actually have ENOUGH fans that they don't need to generate any more fans - but activate the ones they DO have?