[FACEBOOK] GM to Stop Advertising on Facebook

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Sure, this will always grab the headlines, but $10m is a toe in the water. I cannot believe that they were ever expecting to generate direct sales from ads, but they MUST have played a role in generating traffic to their Page(s).

Do Ford now consider that they actually have ENOUGH fans that they don't need to generate any more fans - but activate the ones they DO have?

Paul Fabretti

Paul Fabretti

Cup half-full kinda digital guy. Lover of technology, purveyor of digital, social media, strategy, thinking (and talking).

http://about.me/paulfabretti

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